Friday, November 16, 2012

We are Surfer Labor


Surfer Labor has always been an ambiguous term. Most people think of Surfer Labor in the traditional sense, those craftsmen that shape and build the surfboards we ride. Surfing is unique in that our equipment is all handmade by our fellow surfers within the surf community. There is a good chance that the guy who sands your surfboards surfs where you surf and his kids go to school with your kids.


Our culture’s shapers, glassers, sanders, fin guys, polishers and even the clean up kid are the heart and soul of surfing. These people love surfing and surfboards so much they’ve committed their entire existence to the craft, even if it means perpetually living in near poverty and squeezing another thousand miles out of the bald tires on their crusty surf vehicle. Some surfboard builders are eccentric, but most quite grounded. All of them are fully immersed in surfing 24/7. These aren’t fair weathered surfers, these are the guys who are out surfing when it’s cold and drizzy with wind on it before heading out to the factory. And these are the guys you see sitting deep, picking off the mysto perfect ones on the epic days.


Surfer Labor isn’t only about the craftsman that make surfboards, it’s also those of you who bend your professions and careers around surfing and your tenacity just to get to the beach. If you own your own business so that you can make wiggle room for an extended morning session you are Surfer Labor. If you’re working a full-time gig to support you family and save up your sick days just so you can snag a few waves then you are Surfer Labor. If you’ve moved inland and spend your lunch time daydreaming about your two weeks a year that you and your buddies breakout and go to Bali then you are Surfer Labor. If you are in school and working nights at a pizza place and you use your first student loan check to buy a new surfboard then you are Surfer Labor. If all you get is weekends with your wife and newborn kid and the occasional chance to slide a few, than you are Surfer Labor. How about that mother of two who works full-time and gets in a sesh in between dropping the kids off at school and getting to work.

Some people make time to watch a sitcom or golf or go to the outlet mall. Surfer Labor makes time to hang at the beach and go surf.
Many of us remember being surf stoked groms that lived at the beach. What a great way to grow up. If you hang out in a surf shop, or at your favorite break for more than 5 minutes you’ll meet every type of surfer on the planet. We got the 48 year old guy who’s always wanted to surf his whole life and moves to the beach to chase that dream. Yeah, that guy is a danger in the water, but real Surfer Labor will set him right and teach him the rules.


If you want to know who Surfer Labor is, go to a spot on a small day and watch a father push his kid into their first wave. The stoke is contagious and invariably everyone in the line up will be full of hoots and shakas.  The dad will be full of pride, the kid will have the never ending smile and stoke of that first wave we reflect on our own first wave, be it 50 years ago or yesterday.


That’s Surfer Labor to us, people doing what they can with what they got, just to get a few waves.

John Smith started shaping surfboards in the 60's, founded the leash and board bag company Destination Surf and currently runs Baja RV tours. He is old school Surfer Labor. 


Tim Orr in Hawaii makes new surfboards and collects old surfboards. He lives to surf. He is Surfer Labor. 

Aaron Smith owns Destination Surf and now works for Patagonia. He lives to surf and  free dive after large fish. He is Surfer Labor. 

Bobby Donnelly lost his leg in the Iraq War. Despite this he continues to surf. He is Surfer Labor. 

Chris Christenson shapes surfboards for some of the best surfers in the world. He loves old cars and motorcycles too. He is Surfer Labor. 

Dale Webster is the most dedicated surfer on the planet. He has surfed EVERY SINGLE DAY for over 35 years while working as a janitor at the local high school. He is Surfer Labor. 

Dylan Jones charges big waves and works as a LA county lifeguard. He is a true waterman and has saved  many lives. He is Surfer Labor. 

Hector works the night shift at the airport and collects vintage surfboards. He is Surfer Labor. 

Kevin Cummins is a scientist and is active in local politics and a taxpayer watchdog. He is Surfer Labor. 

Mark Donnelon works the night shift glossing and polishing surfboards so he can surf all day. He is classic Surfer Labor. 

Gary Stuber has been glassing surfboards since the 60's and is one of the best noseriders you will ever see. He is Surfer Labor. 

Rex Copeman shapes his own surfboards, restores classic cars and owns  a start-up upholstery business that is taking off. Rex and his twin brother Royce, a fire fighter, are both Surfer Labor. 

Summer Nelson ran away from home to work on an organic farm in Costa Rica so she could surf everyday. After a recent stint as a surf shop manager she now works for the International Surfing Association. Summer is Surfer Labor. 

Bill Reynolds is a hardcore surfer, family man and school teacher. He is Surfer Labor. 



Elliot moved from the east coast to California to help make surfboards and surf everyday. He is Surfer Labor. 

Peter St Pierre pinlines surfboards and possesses a deep knowledge of all things surf. He is Surfer Labor. 

Brandon used to be a surfboard factory clean-up guy, now he works for UPS. He is Surfer Labor. 

Tim Elsner put on a suit and a tie everyday so he could retire early  to live in Baja and surf his brains out. Tim is Surfer Labor. 
Grant Thomas is a student and works at a coffee shop and a surf shop. He lives to surf. Grant is Surfer Labor. 


Surfer Labor hats and tee's are available on the Surfy Surfy online store: 


Surfer Labor Foundation tee: click here 


Surfer Labor Pocket tee: click here 


Surfer Labor hat: click here 


Surfy Surfy "Hot Coat" tee: click here

Sunday, August 26, 2012

Spring Suit Booty Man

Spring Suit Booty Man is like surfing's Sasquatch or Yeti, you don't see him very often but when you do it's a majestic and beautiful sight. 

Environmentalist are worried that Spring Suit Booty SUP Man may be edging Spring Suit Booty Man out of his natural territory. 
Spring Suit Booty Man is being forced to compete against more agressive species, like Full Suit  in Summer Man. 

Sunday, July 22, 2012

Dane Reynolds


Seen Unseen – The best of Marine Layer from STAB on Vimeo.

Dane Reynolds is a surf star from Ventura, California.
He is super, duper good at surfing.
He is so good that he is able to enter professional surfing competitions.
Only, he doesn't like surf contest, so he doesn't enter them.
Too many rules and horns and getting up early and blah, blah, blah. 
Not entering surf contest makes some people angry.
Most of these angry people listen to sports talk radio and get angry about a wide variety of subjects anyway, so being angry about Dane Reynolds "not doing the tour" is no sweat.
When Dane Reynolds was elected King of the Surf Hipsters he was branded on his skin with the royal seal, an anchor. The anchor tattoo symbolizes...um, refining the craft of pretending not to give a shit? 
Dane Reynolds is King of the Surf Hipsters because he drinks beer, rides weird boards and has a cool blog called Marine Layer Productions where he shows trippy Vimeo video clips with scratchy music of him alternatively ripping and falling off-sometimes on the same wave. 
Dane Reynolds is highly paid team rider for a big mega-surf corporation called Quiksilver.
A lot of surfing purist hate companies like Quiksilver because being a giant global publically traded surf themed company that sells stuff at the outlet mall isn't cool, even though folklore says Quiksilver was started with drug money in the 70's by some surf buddies, which is the goal of many surf purist.
But you are not allowed to discuss that mythology anytime or anywhere, so please delete your web browser history tonight.


Quiksilver has stores all over the world, some are nicer than others.
Dane's blog makes no mention of Quiksilver and the Quiksilver website doesn't have a whole lot of Dane content. For that matter Quiksilver doesn't even have a lot of Kelly Slater content, who is the best and most famous surfer in the world. Go figure.

Dane also rides surfboards from the biggest, most well known surfboard brand in the world, Channel Islands which confuses a lot of his hipster fans. 
Dane's quiver is a combination of corpo logos like Monster Energy Drink, intentionally crappy hand drawn art and groovy art by guys like Thomas Campbell. The outlines are standard fair if you are a normal surfer, but in the pro surfer universe Dane is really out on a ledge on these.
Sometimes Dane rides Roberts Surfboards. When Dane rides these boards it creates 40 plus page train wreck threads on the Surfer Mag Dot Com Design Forum: click to read

Bloomberg Business Week did a story about Dane's CI model, The Dumpster Diver, click to read

Dude, that is sick.

Someday Dane Reynolds will be a fat alcoholic with a bad knee, but today is not that day.

We love Dane Reynolds and we think he rips.

If you want to get a lot of hits on your blog do posts about Dane Reynolds.